SKYMODE ANNOUNCES SURGE OF CLIENT DEMAND FOR ITS ONE TOUCH PURCHASING TECHNOLOGY IN THE WAKE OF EXPIRATION OF AMAZON’S 1-CLICK BUYING PATENT
With its multi-channel, mobile-first one touch purchasing technology, SkyMode brings much-needed and timely one click buying to all retailers.
September 11, 2017 --- Seattle, WA --- SkyMode®, a mobile-first e-commerce platform that empowers brands to activate and send One Touch Offers® via email, social share, webstore, text-message, banner ads, QR codes and more, announced today that its mobile-first one-touch technology is experiencing substantially increased demand in the wake of the expiration of Amazon’s 1-Click buying patent. By combining promotional content with payment capability, SkyMode allows consumers to purchase immediately upon their first contact with a retailer's content. SkyMode’s one touch purchase technology has proven to triple conversion rates and powers an eight-second purchase experience across all devices and online channels, allowing retailers to – overnight without changing existing systems – delivery a much-needed and timely alternative to the Amazon 1-Click purchase experience.
The announcement coincides with today’s expiration of Amazon’s 1-Click business method patent, which let customers buy with just one click without having to enter and re-enter payment or shipping information each time they make a purchase. Amazon vigorously defended the 1-Click patent, suing Barnes & Noble for implementing a similar solution in the late 1990’s and ultimately licensing it to companies like Apple. While it is debatable whether Amazon should have been awarded the patent in the first place, the value of the 1-Click patent is unquestionable, with one low-end estimate of the technology increasing Amazon sales by 5 percent, and valuing the patent at $2.4 billion per year.
“Amazon has created an expectation among consumers that they should be provided a simple, mobile-friendly purchase experience across any device.,” said Dave Siegfried, SkyMode’s Chief Revenue Officer. “The overwhelming majority of brands fail to meet this expectation, and as a result, miss out on the enormous opportunity to develop consumer-direct sales and close the mobile monetization gap created by their legacy e-commerce systems. SkyMode bridges this gap and allows for an Amazon-esque purchase experience with the consumer anytime and anyplace, but completely under the retailer’s branding and without changing the retailer’s existing technology.”
SkyMode is an entirely new approach to mobile-first e-commerce that provides businesses with a powerful and flexible technology platform enabling customers to purchase products with one touch on any device and across all of the consumer’s online touchpoints and channels. As a cloud-based platform, SkyMode sits on top of existing technology allowing for quick integration and no changes to existing infrastructure. As a business-branded, easy-to-use, white-label solution, SkyMode’s cross-platform mobile ordering interface empowers companies to deliver secure and immediate one touch transactions.