SKYMODE ENHANCES CROSS-CHANNEL FULFILLMENT TOOLS WITH PREMIUM IN-STORE PICKUP FEATURE
SkyMode further bridges the gap between e-commerce and brick-and-mortar experiences through enhanced features for in-store pickup of online orders.
February 14, 2017 --- Seattle, WA --- SkyMode®, a revolutionary mobile-first e-commerce platform that empowers retailers to sell to their customers with one touch on the mobile device, announced today the release of its new multiple-location, in-store pickup cross-channel fulfillment feature. Flexible in-store pickup tools further enhance SkyMode’s robust feature suite by allowing its clients to complement their online One Touch Offers® with “in-store” brick-and-mortar interactions with consumers.
Cross-channel fulfillment, an important component of which is buy online, pickup in store (“BOPIS” and its variants), has become critical part of the customer experience for multichannel purchasers. More than one in two shoppers have reported picking up an online order in-store in the last year, 73% said they did so to avoid shipping fees and 32% cited convenience as the second most common reason, according to Internet Retailer.
“Though not everyone is necessarily an online shopper, all online shoppers are, to some extent or another, brick-and-mortar shoppers. It’s important to craft purchase experiences that acknowledge that relationship.” said Peter Murray, Chief Operations Officer of SkyMode. “For our more traditional, brick-and-mortar business clients, supporting in-store pickups is a crucial part of a continuing evolution to satisfy their customers’ changing purchase experience expectations. It also serves as a differentiator from Amazon, which currently lacks an extensive network of physical stores to support pickups.”
The release of the enhanced multiple-location, in-store pickup feature helps SkyMode’s clients, especially brick-and-mortar retailers, address operational and fulfillment challenges, and creates greater cohesion between online and offline purchases experiences. Clients can leverage One Touch Offers to craft online promotions with a pickup emphasis as a standalone value-add for customers, or as part of a broader strategy to drive foot traffic for an on-premise purchase experience. According to UPS, 46% of shoppers have purchased additional items in-store while picking up an item purchased online. Beyond the aforementioned benefits, in-store pickup option is important piece in the battle for physical retailers to retain relevance as more sales move online and mobile and in-store experiences become increasingly comingled.
SkyMode is an entirely new approach to mobile-first e-commerce that provides businesses with a powerful and flexible technology platform enabling customers to purchase products with one touch on any device and across all of the consumer’s online touchpoints and channels. As a cloud-based platform, SkyMode sits on top of existing technology allowing for quick integration and no changes to existing infrastructure. As a business-branded, easy-to-use, white-label solution, SkyMode’s cross-platform mobile ordering interface empowers companies to deliver secure and immediate one touch transactions.
Internet Retailer. "A closer look at the buy online, pick up in store shopper." August 30, 2016
UPS. "UPS Pulse of the Online Shopper White Paper." June 2016